Varieties of Paper In Catalog Printing & Paper Packaging Products

There are lots of things that are crucial to brochure design. The cover page design and the style of your brochure's product pages all play important functions in creating a catalog that will bring in new customers and sales.

None of the things discussed above are more important than the type of paper you will pick to print your catalog on. In this article I will go over some of the numerous paper choices you have to print your brochure on.

You need to choose if the cover will be the same paper as the rest of your brochure. Most of the times the cover will be of much heavier weight then the interior pages.

2nd you will need to pick coated or uncoated paper for printing your catalog. Covered paper is for the glossier layouts and uncoated is more cost-effective, however can still display your items well.

You have two things to think about initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"

When you have actually responded to those 2 concerns the next decision is what the weight of the paper will be. A lot of brochures go with 60, 70, or 80 pound. weights. So it would be 60lb uncoated or coated, 70 lb. Coated or uncoated. 80 pound. Paper generally is only selected for 80 pound. Weight and above. Not all paper is measured by weight. Some is determined by thickness or "points".

Now the above is really over-simplified. There are other types of special paper you can pick from. There is textured paper, photographic paper, and other more pricey paper to pick from if you are selling a high-end or costly item.

There are likewise other factors to consider when picking the paper your brochure will be printed on. Such as the approach of printing you are going to choose.

You can pick uncoated or layered paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your catalog. Then the ink air-dries and is taken in into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on coated paper.

If your printer uses a sheet-fed press then you can pick from any of the high quality documents they have readily available. The same goes for printers that do digital printing.

It will depend a lot on the printer you pick. You require to learn what type of paper is available and you will wish to see samples of the paper to get a much better idea of which one you wish to print your catalog on. Ask your printer to recommend the different types of paper they think will be the finest for your brochure.

Here is a list of some of the kinds of paper your printer might have offered for you to pick from or may have the ability to purchase for you.

Four things identify the quality of the paper, opacity, surface, brightness, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your consumer is trying to check out.

Ask your printer to supply you with samples or swatch pamphlets and a price list for printing your brochure on the different types of paper prior to you choose. You know what your spending plan is and paper is only one of the costs you need to think about.


None of the things mentioned above are more essential than the type of paper you will pick to print your catalog on. In this short article I will go over some of the lots of paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more costly paper to select from if you are offering a costly or high-end item.

If you are going to have your brochure printed on a hot-set web press, then you can pick covered or uncoated paper. You require to discover out what type of paper is click here readily available and you will want to see samples of the paper to get a better idea of which one you want to print your brochure on.

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